By John Sedgwick, Michael Pokorny
The motion picture boomed within the 20th century, and remains to be going robust at the present time. besides the fact that, the economics of flicks has been interestingly below explored before. leading edge and informative, this available publication, consisting of contributions from a few of the prime specialists within the region, is a giant breakthrough in our realizing of this crucial subject.
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Extra info for An Economic History of Film (Routledge Explorations in Economic History)
America’s master 37 Pathé could have adopted this strategy, since during the war it was large and proﬁtable in the American market. Actually, it did invest considerably in ﬁlmmaking in the USA, and was the only European company that came close to joining the escalation process. However, Charles Pathé did not personally foresee that the feature ﬁlm would emerge as the dominant and most proﬁtable ﬁlm format, and chose to concentrate his production on short ﬁlms, serials and newsreels (Thompson 1985: 59).
1998) ‘The risk environment of ﬁlm-making: Warners in the inter-war period’, Explorations in Economic History, 35: 196–220. Thompson, K. (1985) Exporting Entertainment: America in the World Film Market 1907–1934, London: BFI. Vogel, H. (2001) Entertainment Industry Economics, 5th edn, Cambridge: Cambridge University Press. 2 America’s master The European ﬁlm industry in the United States, 1907–19201 Gerben Bakker What the mass media offer is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.
Negatives were usually sent to the more important markets, to be copied within the country. From the late 1920s onwards, scales are available for the relative importance of national ﬁlm markets in the world, which were based on the average rental price commanded by Hollywood ﬁlms in each country. 21 For Pathé, the largest ﬁlm company in the world at the time, the nonwestern markets accounted for only a small part of proﬁts during the 1910s, and these markets continued to deliver proﬁts to Pathé during the war years.
An Economic History of Film (Routledge Explorations in Economic History) by John Sedgwick, Michael Pokorny